Predictive Modeling for Lead Conversion in EdTech
As a part of MIT’s Data Science and Machine Learning program, I engaged in a case study for ExtraaLearn, a fictional EdTech startup. Using Python, the project aimed to identify leads likely to convert to paid customers in the dynamic Online Education market. The analysis included a thorough exploration of lead attributes, employing Decision tree and random forest models to optimize ExtraaLearn’s resource allocation strategy.